The first vodka with botanical benefits?

03 October, 2008

A herbal -infused vodka which claims to have health benefits has been launched in the UK.

Pincer Vodka contains wild elderflower and milk thistle and is targeted at the "work hard, play hard" market.

Chief executive Jonny Engels said: "The re has

been a growing demand for products that complement busy lifestyles. Pincer Vodka is responding

by launching the first vodka with botanical benefits ."

The 38% abv vodka comes in a

70cl bottle and

will retail for around

£15 a bottle.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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