The first vodka with botanical benefits?

03 October, 2008

A herbal -infused vodka which claims to have health benefits has been launched in the UK.

Pincer Vodka contains wild elderflower and milk thistle and is targeted at the "work hard, play hard" market.

Chief executive Jonny Engels said: "The re has

been a growing demand for products that complement busy lifestyles. Pincer Vodka is responding

by launching the first vodka with botanical benefits ."

The 38% abv vodka comes in a

70cl bottle and

will retail for around

£15 a bottle.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know