Ardbeg takes new stance with Blasda

03 October, 2008

Glenmorangie's Ardbeg distillery on Islay has launched a limited -edition lightly peated malt.

Blasda - meaning "sweet and delicious" in Gaelic - will be listed by Selfridges and Oddbins, with a shelf price of around £50 a

bottle.

The whisky is chill-filtered and bottled at 40% abv, compared with the

10

Year

Old's non-chill treatment and 46% abv.

The bottle is clear glass instead of the main brand's green.

Brand director Hamish Torrie said: "It's a limited, experimental release of some very light Ardbeg and will arouse the curiosity of Islay malt drinkers."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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