ad runs from Oct 6 with the strap
"It's no Creme Egg
... it's Twisted".
It shows an animated Twisted bar emerging from the wreckage of an exploded Creme Egg and causing mayhem "in a mission to release the goo".
sampling campaign will also take place at the end of the month. Cadbury
as its "biggest chocolate innovation this year" and said
the chocolate bar version of its
Creme Egg would give the brand
Trade communications manager Kate Harding added: "Since the launch in May, it
has been received extremely well , with retail sales value of £10.8 million."