The new seasonal flavour - Cheshire Cheese & Chutney - is being launched in the run-up to Christmas in 150g sharing bags (rrp ú1.59). TV ads will screen throughout October.
Twice as many Kettle Chips are sold at Christmas than any other time of the year, according to the company.
"Kettle Chips are ideal for sharing occasions and social gatherings so they're always a hit over the Christmas period. Consumers are more inclined to treat themselves and their guests as the festive season approaches," a spokesman said.