Häagen-Dazs launches new flavour

03 October, 2008

General Mills UK is rolling out a new Häagen-Dazs limited -edition flavour to join its winter range.

Caramel Biscuit & Cream will be available for six months from this month. It contains caramel ice cream, pieces of caramelized Belgian Speculoos biscuits and

a hint of cinnamon.

Sales director Andy Foweather said: "Whil e retailers will experience a significant downturn in trade for impulse hand-held ice cream during the winter months, it remains a key selling period for luxury ice cream. In fact, 44% of Häagen-Dazs brand sales occur in winter."

A £5 million marketing campaign will promote the new arrival including TV advertis ing in November.

This year's Häagen-Dazs winter range will also include the Baileys variety, Cookies & Cream, Pralines & Cream and Belgian Chocolate, which will all available in 50cl tubs.




Bookmark this


Site Search

COMMENT

Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter