Häagen-Dazs launches new flavour

03 October, 2008

General Mills UK is rolling out a new Häagen-Dazs limited -edition flavour to join its winter range.

Caramel Biscuit & Cream will be available for six months from this month. It contains caramel ice cream, pieces of caramelized Belgian Speculoos biscuits and

a hint of cinnamon.

Sales director Andy Foweather said: "Whil e retailers will experience a significant downturn in trade for impulse hand-held ice cream during the winter months, it remains a key selling period for luxury ice cream. In fact, 44% of Häagen-Dazs brand sales occur in winter."

A £5 million marketing campaign will promote the new arrival including TV advertis ing in November.

This year's Häagen-Dazs winter range will also include the Baileys variety, Cookies & Cream, Pralines & Cream and Belgian Chocolate, which will all available in 50cl tubs.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter