In brief

03 October, 2008

Peartiser is launching a four -month marketing campaign targeting women. Kicking off this month, the activity includes sponsorship of Sex

and the City on Paramount Comedy, an online promotion giving away pairs of Jimmy Choos shoes, advertising in women's press and a Love

film money-off coupon.

Imperial Tobacco has appointed Amal Pramanik general manager. Pramanik has worked in the tobacco industry for 19 years, including eight years with Imperial based in Australia and the Netherlands. "My experience of facing tobacco restrictions in other world regions will be invaluable as we move forward," he said. Pramanik's predecessor, Peter Richards, has moved to the position of

western European regional director for Imperial.

Pot Noodle is running an on-pack promotion to win one of thousands of spinning forks. Brand owner Unilever UK will support the giveaway with a £10 million marketing support package that includes TV and press ads, online activity and student media advertising.

Walkers is going retro and bringing back the original Monster Munch brand, which launched in 1977. The changes will include bigger packs and increasing the size of the corn snacks. A heavyweight marketing campaign

will support the relaunch.

Danone has appointed Trevor Datson as external communications director. Datson was previously employed as head of corporate media relations at Tesco.

Hancocks Cash

& Carry had added a line from The Belgian Chocolate Factory that will retail for £1. The five-strong range includes Belgian chocolate pieces with praline, nuts and fudge chunks. A case of 12 will be available for £7.80.

Tangerine Confectionery has launched two

Butterkist popcorn tubs. Its best selling Original Toffee variety will be available in a 350g tub, and its Sweet variety will come in a 175g tub. Both will retail at £1.99. Head of marketing Gill Lanty said: "The launch will help our brand move with the

times, and tap into the popularity of staying -in nights."




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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