Top Tip

03 October, 2008

Research has shown that shoppers are still carrying out their regular routine shops until December when they actively start looking for Christmas purchases. Therefore before December, there is an

opportunity for retailers to encourage early spirits purchases by creating some excitement to entice shoppers out of their routine . Shopping isn't everyone's favourite task and

people feel encouraged and motivated by seeing Christmas -themed displays

and even people sitting round the tree enjoying a drink.

David Smith, sales director, Diageo

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

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