Asda in radical range review

09 October, 2008

Asda has brought in 250 new wines and increased its Extra Special range by almost half, to 40 wines, in a radical range review.

It's also introducing fine wine sections with products from £10 to £15 in 30 stores.

All stores will have dedicated three-for-£10 promotional bays, and the space for rosé wine is being doubled.

Asda's Master of Wine Philippa Carr said: "Three-for-£10 in this economic climate is absolutely important where people are saying ‘how much have I got to spend’.

“Customers will always want simplicity, that kind of edited choice. They want that ease of shop. We’ve looked at how we can make it even clearer and easier, and even better value.

"We’ve looked at market conditions - the credit crunch, exchange rate, vintages, trends like rosé - taking all that into account.

“There have been some lines we have taken out, and some gaps that have been filled.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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