Asda in radical range review

09 October, 2008

Asda has brought in 250 new wines and increased its Extra Special range by almost half, to 40 wines, in a radical range review.

It's also introducing fine wine sections with products from £10 to £15 in 30 stores.

All stores will have dedicated three-for-£10 promotional bays, and the space for rosé wine is being doubled.

Asda's Master of Wine Philippa Carr said: "Three-for-£10 in this economic climate is absolutely important where people are saying ‘how much have I got to spend’.

“Customers will always want simplicity, that kind of edited choice. They want that ease of shop. We’ve looked at how we can make it even clearer and easier, and even better value.

"We’ve looked at market conditions - the credit crunch, exchange rate, vintages, trends like rosé - taking all that into account.

“There have been some lines we have taken out, and some gaps that have been filled.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter