Berberana has linked up with the West End musical Zorro in a new on-pack promotion.
The Spanish brand is offering consumers discounted tickets to the show as well as the chance to win a trip to Spain for two. The promotion will run across the Berberana range and be available in selected stores including Tesco, Sainsbury's, Morrisons and the Co-op.
Berberana is also featuring in tastings at trade and consumer events this autumn. The brand is also supporting its multiple grocer listings with dedicated Berberana tastings in store at selected Sainsbury's and at the company's head office in central London.
A Spanish Twist selection of recipes will be handed out to consumers at these events.