In Brief

17 October, 2008

Stella 4% campaign launches

Inbev UK is launching a heavyweight TV, press and outdoor ad campaign for Stella Artois 4% next week. The pre-Christmas campaign aims to stress the brand's "smooth nature" to its target audience of 18 to 34-year-old men. Marketing director Andreas Hilger said: "We are emphasising the fact that Stella Artois 4% is brewed using a dedicated triple-filtered technique."

C&C chief quits over Magners

The chief executive of Magners producer C&C is resigning in the wake of a

disappointing trading performance for the cider brand. Maurice Pratt said he would leave as the group reported a 13% revenue drop

in the six months to Aug 31 and the company warned of a "material drop" in operating profits during the second half of the year. Magners sales are still growing in the UK but Nielsen figures show it is not keeping pace with the wider cider market.

Guinness gift tube rolled out

Diageo is rolling out the Guinness Tasting Experience - a limited -edition gift tube containing a 33cl bottle of Guinness Draught and a branded glass (rrp £5). The gift pack is part of a £5 million spend by Diageo this Christmas

that will include TV, print, radio and outdoor advertising.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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