Inbev UK is launching a heavyweight TV, press and outdoor ad campaign for Stella Artois 4% next week. The pre-Christmas campaign aims to stress the brand's "smooth nature" to its target audience of 18 to 34-year-old men. Marketing director Andreas Hilger said: "We are emphasising the fact that Stella Artois 4% is brewed using a dedicated triple-filtered technique."
C&C chief quits over Magners
The chief executive of Magners producer C&C is resigning in the wake of a
disappointing trading performance for the cider brand. Maurice Pratt said he would leave as the group reported a 13% revenue drop
in the six months to Aug 31 and the company warned of a "material drop" in operating profits during the second half of the year. Magners sales are still growing in the UK but Nielsen figures show it is not keeping pace with the wider cider market.
Guinness gift tube rolled out
Diageo is rolling out the Guinness Tasting Experience - a limited -edition gift tube containing a 33cl bottle of Guinness Draught and a branded glass (rrp £5). The gift pack is part of a £5 million spend by Diageo this Christmas
that will include TV, print, radio and outdoor advertising.