Top beers go on trial in 33cl bottles

17 October, 2008

Tesco is trialling a range of 33cl ales in

a bid to tap into the premium bottled

ale market, despite the economic downturn .

Seven of the UK's most popular beers - including London Pride,

Newcastle Brown Ale and Old Speckled Hen

- will

initially retail

for 99p each.

Tesco buyer Ian Targett said: "If they are popular we will extend the range. Right now the standard size for a bottle of ale is 50cl but not everyone wants to drink that much."

New research from TNS has shown that, for the first time, lager drinkers are switching to premium bottled ales.

It said the UK ale market has grown by 2% to £414 million in the past year.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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