a bid to tap into the premium bottled
ale market, despite the economic downturn .
Seven of the UK's most popular beers - including London Pride,
Newcastle Brown Ale and Old Speckled Hen
for 99p each.
Tesco buyer Ian Targett said: "If they are popular we will extend the range. Right now the standard size for a bottle of ale isá50cl but not everyone wants to drink that much."
New research from TNS has shown that, for the first time, lager drinkers are switching to premium bottled ales.
It said the UK ale market has grown by 2% to ú414 million in the past year.