All Beer Experience has been designed by Alex Barlow as a low-cost alternative to tutored beer courses.
It comes in a gift bag with a crystal tasting glass, scratch and sniff aroma samples, sachets of malts to taste and a book of interactive tasting exercises, flavour descriptions and anorak facts.
Barlow, who has worked for 25 years as a consultant for brewers in the UK and abroad, believes people in the brewing industry would rather learn at home than be sent on expensive courses.
"Staff can get a decent level of appreciation in a matter of hours. It's an interactive flavour course that's clear, concise and accessible without being formal or academic," he said.
The pack costs £22.50 and can be ordered online at allbeer.co.uk