All Beer Experience has been designed by Alex Barlow as a low-cost alternative to tutored beer courses.
It comes in a gift bag with a crystal tasting glass, scratch and sniff aroma samples, sachets of malts to taste and a book of interactive tasting exercises, flavour descriptions and anorak facts.
Barlow, who has worked for 25 years as a consultant for brewers in the UK and abroad, believes people in the brewing industry would rather learn at home than be sent on expensive courses.
"Staff can get a decent level of appreciation in a matter of hours. It's an interactive flavour course that's clear, concise and accessible without being formal or academic," he said.
The pack costs ú22.50 and can be ordered online at allbeer.co.uk