rums from the Dominican Republic as its first
branded spirits .
The company is also lining up
a deal for a vodka described by Adam Wyartt, head of its new spirits division, as a global player but with a relatively low UK profile .
The expansion of the business comes as part of PLB's five-year strategy to diversify its offering and follows a recent move into the branded beer market.
Four rums from the Matusalem range - previously handled by Inspirit Brands - will join the PLB portfolio.
The main off-trade focus will be on the Solera 7 brand, with Platino white rum, Solera 10 Clasico and Solera 15 Gran Reserva
completing the range.
Wyartt said: "PLB has had some dealings with brandy before but only through its wine agencies, so this is a significant move - it's the first time spirits will feature in their own right in the portfolio."
Managing director Peter Darbyshire added: "It is important in today's climate to be able to offer a full range of services.
"Our work over the past year or so has been geared towards broadening our base of disciplines - from consolidating our marketing and retail sales teams to boosting the focused wholesale division. "