An ad for Coors Light has been banned by the Advertising Standards Agency because it is likely to appeal
to adolescents. The ad showed two white men singing a song about the lager in a reggae style, imitating Jamaican accents and dancing. One viewer also complained
the accent and dance moves were offensive and racist, but that complaint was not upheld.
Minimum wage increase
Some 1 million workers across the UK
will benefit from the national minimum wage increase
to £5.73 per hour,
said the TUC. The 3.8% increase was introduced at the start of the month . Over the past nine and a half years, the NMW has increased by 59.2%, compared with a 44.2% growth in average earnings. See Market Monitor on page 13 for more.
All about Israel
A website about Israeli wine has been launched.
Wines-israel.com features information on wine tourism, wine and religion and a directory of wineries as well as the latest news from the country. "I have created the website to report and provide information on Israel's best -kept secret - its dynamic, quality-driven wine industry," said Israel Preker of Israel Wines.
Champagne Jacquart has appointed Mamadou Gueye export director for the UK and Ir eland. Gueye
joins from Loire negociant Marcel Sautejeau to
oversee on and off-trade sales in the new role, which was previously shared between two people. Gueye said: "In my new position I can ensure
there will be co- ordinated activity across the board, making it more rational and more effective."
Cobra in film deal
Cobra Beer is continuing its partnership with
the British Film Institute for a second year. Cobra will be the official beer of the BFI Southbank complex and the BFI's major festivals as part of the sponsorship , which starts with
the Times BFI 52nd London Film Festival
this month, and the London Lesbian
& Gay Film Festival in March 2009.
The mark of Berberana
Spanish wine brand Berberana has linked up with
West End musical Zorro in a n on-pack promotion that offers
discounted tickets to the show a nd the chance to win a trip to Spain . Berberana is also featuring in tastings at trade and consumer events .
Berberana tastings will run in selected Sainsbury's stores