Brands renew sponsorship deals

17 October, 2008

Manchester United and Budweiser have extended their sponsorship deal through the 2009/ 10 season.

The contract gives Budweiser rights to use Manchester United logos and player images in advertising, POS and packaging.

It will come as a relief to the team, as the future of its deal with American insurance giant AIG still looks uncertain .

Meanwhile, Strongbow is renewing its Bowtime sponsorship deal with Talksport radio for another 12 months.

The broadcast sponsorship will continue the brand's association with Ian Wright and Adrian Durham's Monday-Thursday radio show and Mike Parry and Andy Townsend's Friday broadcast.

246




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter