Eco-friendly range gets a makeover

17 October, 2008

Chilean producer Viña Ventisquero has relaunched its off-trade Yali Winemaker's Selection range to emphasise its green commitments.

The range's Wetland Sauvignon Blanc and Cabernet Sauvignon/Carmenère have been given back labels that explain their connection to the El Yali Wetland Zone, a protected area that is home to a quarter of all the bird species to be found in Chile.

The front label has an artist's view of a bird sitting on a bullrush in the wetland zone and a Climate Care logo stat ing that CO2 emissions from transporting the wine have been offset.

The new packaging is 9% lighter than the old.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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