The South African brand has produced the Reef as an exclusive for Asda.
The red, white and rosť blends will sell for £4.48 compared with an rrp of £5.29 for the main brand.
Chilean brand Chilano has already launched its Generics entry-level range .
Felicity Billington, brands and trade marketing manager at supplier
the Company of Wine People, said: "In the current economic climate, consumers are looking for better value
money and this range delivers exactly that .
"We're having to adapt our portfolio to meet the market's needs."