Beer in brief

17 October, 2008

Cobra has launched a new design for its 5% Premium beer cans, which have gone into production and will roll out in the coming weeks. The new look follows the re design of its Cobra 5% Premium bottled offering as well as Cobra Zero%, Cobra Light and the Cobra Bite range of naturally flavoured lagers.

Marketing director

Will Ghali said: "The packaging

has a more contemporary look to it and

we've

increased stand-out on shelf."

South African Savanna cider is launching a 50 cl bottle to complement its traditional 33 cl. The new size retains the brand's bottle shape, where a slice of lemon is usually inserted into the neck of the bottle by the drinker. The new size, which is only available in the UK, is in response to retailers' requests for uniform sizing in the cider market and has already resulted in Savanna receiving additional listing in ASDA, which should be in store by mid-October.

Corona Extra has joined forces with Ministry of Sound for a national tour

of UK clubs.

The Sessions Tour with Corona Extra

- which more than 10,000 people are expected to experience over the next two months

at venues across the country - aims

to reinforce the brand's contemporary image.

Waitrose is selling a range of five bottled ales for the price of four as part of the British Beer Showcase.

Laverstoke Park Organic Ale, Black Sheep Ale and Duchy Originals Organic Ale are among the 22 beers in the offer.

A new limited -edition bottled beer has been introduced to the Co-op's "Grown

By

Us" own-brand premium ales range. Harvest Ale (4.8%

abv) is made using barley grown by Co-op farms at Louth Park in the Lincolnshire Wolds.

The range also includes Truly Irresistible Tillington Hills Reserve Dry Cider and Truly Irresistible Co-op

Farms Apple Crush which both use apples from farms around Tillington, Herefordshire.




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