Snacks United for Christmas

17 October, 2008

United Biscuits is rolling out a selection of new and redesigned snack packs in the run-up to Christmas.

Among the festive variants added to United's portfolio is McCoy's Winter Warmers - two limited -edition 50g packs in Lamb & Mint and Steak & Ale Pie flavours (rrp 49p).

KP Nut Pouches will be launched in Frosted Maple Syrup and Frosted Vanilla & Cinnamon flavours (rrp £3.99 for a 250g pouch) and KP Baked & Seasoned has been extended with the addition of a Caramelised Onion

and a Balsamic Vinegar & Herb flavour (rrp £4.19 for

a 400g pack).

The packaging for United's Sharing Drums range has been revamped and star-shaped Hula Hoops will also join the line-up (rrp £2.69 for a 200g drum).

The 550g sharing drums for the KP brand have also been redesigned with a

re-sealable lid, and a new Honey Roast variant has been added (rrp £3.85).

The average consumer spends over £105 on snacking products over Christmas, according to United. Commercial manager Nick Stuart added: "Snacking remains one of the strongest performing categories at Christmas and one that retailers can really capitalise on if the right stocking decisions are made.

"These sharing formats should be stocked alongside traditional seasonal big sellers to ensure retailers achieve their full profit potential over Christmas."

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