In brief

17 October, 2008

Gallaher is targeting female smokers with Silk Cut Superslims. Available in

purple and

menthol formats, the brand has a n rrp of £5.66 for 20. Head of communications

Jeremy Blackburn

said: "The unique 'perfume pack' brings quality and elegance to a new sector which has potential for growth . It is sure to make Silk Cut Superslims a popular choice, especially among female smokers between 20

and 44

years

old."

Toblerone is advertising its new Honeycomb Crisp variant on TV as part of a £1.4 million marketing spend this year. The TV ad features a honey river, chocolate bridge and fairies that reveal the chocolate bar at the end.

Coca-Cola is relaunching Fanta as part of a £6.3 million investment in the brand this year. New-look packaging will highlight that Fanta now contains real fruit juice, no artificial flavours and no artificial colours, and it will also feature Guideline Daily Amount information.

Hancocks has added Diamond Heart to its offering. The heart-shaped clear box containing hazelnut chocolates

retails for £1.99 and earns the retailer a 38% margin, according to the cash

and carry.

RIPS cigarette paper has launched an online competition -

the Great Rip Up - offering artists the chance to design a limited -edition Xtra Thin Kingsize smoking paper box around the theme of

a road

trip. The winning artist will receive a cash prize of £500 and will see their design printed on over 200,000 boxes .

248




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