credit crunch hits smokers.
JPS Silver will go on
sale at the beginning of November. The brand includes JPS King Size Blue, Silver and Menthol
(rrp £4.21 for 20 and £2.12 for 10), and JPS Superkings Blue and Menthol (rrp £4.25 for 20). All variants will be available in standard and price-marked packs.
Trade communications manger
Iain Watkins said: "Increasing numbers
of adult smokers are moving down
through the cigarette price sectors
into the economy sector. The new JPS Silver range is perfectly positioned
to meet the ever-evolving preference
of the UK adult smoker."