Top Tip

17 October, 2008

However you plan to promote your website at Christmas, run some small-scale tests now. Establish what works, and refine it. The average e-tailer gets

30% more orders in November and

December. Make sure your site and staffing levels can cope with the increase. Cite a final ordering date for Christmas delivery on every page - highlighted when the deadline has passed. To maximise sales online at Christmas, shop owners should find creative ways to mark the season - put gift ideas on your home page

and stock Christmas-themed items .

Bruce Townsend,

marketing manager,

Actinic

Send your Top Tip for getting on in the†business and you could bag yourself†a†bottle of bubbly.

Email laura.clark@william-reed.co.uk or†phone 01293 610225




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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