Top Tip

17 October, 2008

However you plan to promote your website at Christmas, run some small-scale tests now. Establish what works, and refine it. The average e-tailer gets

30% more orders in November and

December. Make sure your site and staffing levels can cope with the increase. Cite a final ordering date for Christmas delivery on every page - highlighted when the deadline has passed. To maximise sales online at Christmas, shop owners should find creative ways to mark the season - put gift ideas on your home page

and stock Christmas-themed items .

Bruce Townsend,

marketing manager,


Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email or phone 01293 610225

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

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