Tesco launches £2.89 Value range

22 October, 2008

Tesco has released its new three-strong range of Value wines – priced £2.89.

The supermarket’s budget own-label has been sourced from Spanish producer Felix Solis Avantis and consists of a red, a white and a rosé Vino de Mesa. It will be on shelves from Oct 27.

The wines will be packaged in 1-litre Tetra Paks to support Tesco’s commitment to reduce packaging waste by 25% by 2010.

Wine category manager Andrew Carpenter said: “The market has changed rapidly over the past 12 months, and we have responded quickly and effectively to these conditions to support our customers’ needs.

“While our average bottle spend is still over £4, an increasing number of customers are forced to limit their spend. Rather than lose them from the category entirely, we have responded with a stronger value offering.

Bookmark this

Site Search


Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know