Cinema and TV ads for Russian vodka

27 October, 2008

Russian Standard vodka is to launch a month-long cinema ad campaign from Oct 31, to be followed by a four-week run on TV.

The cinema campaign will focus on major releases including the James bond film Quantum of Solace, with the aim of being seen by 6 million people in its target audience of aspirational 18 to 34-year-olds.

A shorter version of the ad will run nationally on major terrestrial channels.

Andy Corris, senior brand manager at distributor first Drinks Brands, said: “We are providing further trade support at an important time of year.

“We remain firmly committed to the brand and have ambitious plans for 2009, building on the £8 million investment it has seen this year.”

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know