Codorniu aims to raise fizz prices

29 October, 2008

Spanish producer Codorniu is seeking to raise the average price of non-Champagne sparkling wines with the launch of a new product with an rrp of £17.99.

Reina Maria Cristina Reserva Vintage 2006 is a traditional method sparkling wine made with Macabeo, Parellada and Xarel-lo grapes from Penedes, and Chardonnay from Costers del Segre, with a minimum of 15 months ageing.

Bill Breen, managing director of Codorniu UK, said: “We see huge potential for further category growth in encouraging consumers to trade up from the sub-£10 market.

“Spanish sparkling wine has something very special to offer the UK consumer and our motivation is to offer supreme value over the category leader.”

The brand is available in a blue gift box as well as the bare bottle.

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