The winery's Mount Monster range will be available in the multiple off-trade, while
Morambro Creek, a single-vineyard estate-grown range, will go into the on and off-trade.
Owned by the Bryson family, the 170ha estate is
in Padthaway Valley.
Paragon marketing director Elizabeth Wilson said: "Jip Jip Rocks is a perfect fit for us as it offers different labels that can work across the trade. We were attracted by the fact that Jip Jip Rocks is a family business, and is run by the three brothers."
Paragon Vintners has also announced the appointment of Alison Marley, n
ée Power, as brand manager for European Wines. She joins after a number of years with New Zealand Wine Growers as UK events and marketing manager.
Marley will work alongside Prue Hill who recently joined Paragon as brand manager for new world wines.