As part of the brand's global partnership with the film,
Heineken is releasing a 007-themed
competition to promote its Draught keg innovation.
The promotion will coincide with the UK release of the Quantum of Solace today (Oct 31)
give away a DVD of the previous Bond
hit, Casino Royale, every 60 minutes for 60 days
and will offer
consumers the chance to win a weekend in Monte Carlo.
campaign will be promoted via 80,000 tagged Heineken Draught kegs and will be available across all off-trade channels while stocks
will be backed by heavyweight marketing support, which includes a Bond-style radio commercial, high impact print and outdoor advertising and the creation of a bespoke website and WAP site.