Latest campaign gets Grant's on air

31 October, 2008

Grant's whisky is being backed by a major campaign o n local radio stations

in Scotland.

The advertising push will give consumers the chance to win a garden makeover as a tie-in

to the brand's

Garden After Hours promotion, which

ran earlier in the year.

The radio promotion, will run in November in seven Scottish regions on Clyde 1 FM, Forth One, Moray Firth Radio, North Sound

1, Radio Borders, Tay FM and West Sound. It will also feature on stations' websites.

The aim is to persuade

45 year olds and over

to try Grant's instead of their usual blended Scotch, according to U K distributor First Drinks Brands.

Brand manager Harriet Knight said: "Scotland is an important market for us. This investment allows us an ideal platform to communicate our brand credentials at this key seasonal period."

The campaign is part of a £3.8 million investment in the UK in the brand this year.

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All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

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