Christmas classics from CCE

31 October, 2008

Coca-Cola Enterprises is spending

£2.5 million on a heavyweight

marketing campaign this Christmas.

Two of its iconic ads - Holidays are Coming and Greatest Gift - will return to TV screens, and from Nov 3 an on-pack promotion on 50cl and 2 -litre bottles of Coca-Cola and

Diet Coke will offer consumers the chance to win prizes and rewards via the Coke Zone website.

Prizes

include hi -tech gadgets, shoes for the Christmas party season, exclusive VIP tickets and money-off vouchers.

"An estimated 95% of target consumers are expected to see or hear a piece of Coke Christmas communication an average of 11 times during the campaign," a CCE spokesman said.

A further £2 million is being invested in a series of TV ads and a 96-sheet outdoor campaign for Schweppes, running for four weeks throughout December.

"We know that over 1.1 million households only buy Schweppes mixers at Christmas, and bring in 85% of new buyers in the same period.

We need to drive category growth at this time of year," added trade communications manager Kenny Chisholm.

In brief

The recipe for Mini Cheddars has been modified to make "the taste and aroma even cheesier", according to United Biscuits. "Consumer research has shown that a cheesier flavour influences the purchase decision, so we are confident that the new taste will drive sales further," the company said. New-look packaging will feature the phrase: Now with more cheese.

Submissions for Pringles' competition to find a family to star in a 30-second TV ad to be shown in a prime -time Christmas Day TV spot are now open. The Pringles for Jingles campaign will be advertised on TV and on cans of Pringles' best selling flavours. Carol singers will also visit 22 retailers across the UK to tell shoppers they can apply online at pringles.co.uk/jingles.

Evian's limited -edition Christmas bottle has been created by fashion designer Jean Paul Gaultier and will hit retailers' shelves in November. Gaultier has used giant crystals and magnified letters to spell out the brand name on the bottle, which comes in a metallic gift box. The link-up will be advertised online as part of Evian's £6.5 million advertising spend in 2008.

Mars is bringing back its Work, Rest, Play strapline this Christmas with the return of its

bell

ringers TV ad. New in-store POS and press ads will also feature the strapline, which was originally used in 1959.

Coca-Cola has temporarily rebranded Coke Zero as Zero Zero 7. A new logo will appear on limited edition bottles to celebrate the brand's link-up with the latest Bond movie Quantum of Solace. The bottle sleeve features the iconic image of Bond holding a gun and silhouettes of Bond girls (rrp £1.50).




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter