Running from Nov 3, the giveaway will feature on 49g bars of Dairy Milk, Dairy Milk Fruit
& Nut, Dairy Milk Caramel and bars of Twirl, Crunchie, Boost and Double Decker.
There will be 10,000 prizes for consumers to win instantly by text or online, including
carnival holidays to exotic destinations, as well as runner -up prizes of Nintendo Wiis and chocolate.
Trade communications manager Kate Harding said: "The chance to win motivating prizes gives consumers an added incentive to purchase in -store."
Cadbury has also announced it will be an official sponsor of the 2012 London Olympics. The deal means the company will supply all confectionery and packaged ice cream sold at venues
and within the Olympic Park.