Cadbury brings carnival to town

31 October, 2008

Cadbury has put 10,000 prizes up for grabs in its new carnival-themed on-pack promotion.

Running from Nov 3, the giveaway will feature on 49g bars of Dairy Milk, Dairy Milk Fruit

& Nut, Dairy Milk Caramel and bars of Twirl, Crunchie, Boost and Double Decker.

There will be 10,000 prizes for consumers to win instantly by text or online, including

carnival holidays to exotic destinations, as well as runner -up prizes of Nintendo Wiis and chocolate.

Trade communications manager Kate Harding said: "The chance to win motivating prizes gives consumers an added incentive to purchase in -store."

Cadbury has also announced it will be an official sponsor of the 2012 London Olympics. The deal means the company will supply all confectionery and packaged ice cream sold at venues

and within the Olympic Park.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know