Top Tip

31 October, 2008

To grow cider sales retailers must offer real choice and not me-too brands. You don't need duplications of mainstream brands - one or two are enough. Having some authentic and premium ciders is important, and so is reducing your 2 and 3-litre PET range. Making sure all your ciders are sold cold is crucial. Don't just have 10 lager brands in the chiller, make sure you have some space for cider.

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Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

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