David Leigh was most recently category marketing controller for Grampian Country Foods but began his career with Asda in 1996 with a one-year placement as regional marketing assistant.
He will work alongside Asda's dedicated BWS trade teams
- with Philippa Carr MW and Karen Doran in the wine department and CJ Antal-Smith in beers and spirits.
will be responsible for delivering "customer-led initiatives and market-leading growth", the retailer said.
His appointment c ame
report ed growth of 21.6% (TNS 12-week value sales to Oct 5) across BWS.
Leigh said: "I'm delighted to be joining Asda at such an exciting time. We've just introduced some brilliant changes to our BWS ranges and we're seeing some stunning growth. "