Asda enlists Leigh to head up BWS

31 October, 2008

Asda has appointed a new development manager for its

BWS team.

David Leigh was most recently category marketing controller for Grampian Country Foods but began his career with Asda in 1996 with a one-year placement as regional marketing assistant.

He will work alongside Asda's dedicated BWS trade teams

- with Philippa Carr MW and Karen Doran in the wine department and CJ Antal-Smith in beers and spirits.

He

will be responsible for delivering "customer-led initiatives and market-leading growth", the retailer said.

His appointment c ame

as Asda

report ed growth of 21.6% (TNS 12-week value sales to Oct 5) across BWS.

Leigh said: "I'm delighted to be joining Asda at such an exciting time. We've just introduced some brilliant changes to our BWS ranges and we're seeing some stunning growth. "




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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