Consumers spending less on wine – survey

30 October, 2008

A poll by Wine Intelligence for the Wine & Spirit Trade Association shows consumers are reining in their spending on wine.

The survey of 1,000 regular wine drinkers highlighted a shift away from wines in the £5-6 bracket and an increase in sales below £5. Sales between £5 and £6 were down 22% over the past three months and the typical off-trade spend for everyday wines fell by 12p.Wines for special occasions are down by between 20p and 30p a bottle.

Some 72% of drinkers rate promotions as the single biggest when deciding which wine to buy, putting it ahead of grape for the first time. WSTA chief executive Jeremy Beadles said: “The survey reinforces out view that continuing steps to push alcohol prices up using tax as a blunt weapon are wholly inappropriate."

“Equally the survey suggests the trade may have things to learn about spending patterns in the off-trade, with brands more readily accepted than previously thought.”




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter