The survey of 1,000 regular wine drinkers highlighted a shift away from wines in the £5-6 bracket and an increase in sales below £5. Sales between £5 and £6 were down 22% over the past three months and the typical off-trade spend for everyday wines fell by 12p.Wines for special occasions are down by between 20p and 30p a bottle.
Some 72% of drinkers rate promotions as the single biggest when deciding which wine to buy, putting it ahead of grape for the first time. WSTA chief executive Jeremy Beadles said: “The survey reinforces out view that continuing steps to push alcohol prices up using tax as a blunt weapon are wholly inappropriate."
“Equally the survey suggests the trade may have things to learn about spending patterns in the off-trade, with brands more readily accepted than previously thought.”