TV ad support for Disaronno

04 November, 2008

First Drinks Brands is backing its Disaronno liqueur brand with a £2 million TV campaign in the run-up to Christmas.

The campaign will run across terrestrial and some multi-channel stations, targeting 18 to 34-year-old women with the theme Pass the Pleasure Around.

The TV run will be supported by online advertising and promotional activity in women’s magazines.

Brand manager Mark Collins said: “We are investing considerable sums both above and below-the-line to drive sales this Christmas and that is why we continue to outgrow the market and other brands by a significant margin.”

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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