Print ads for Martell

05 November, 2008

Pernod Ricard is supporting Martell Cognac with a new print advertising campaign which break tomorrow.

The campaign will promote the brand as “distinctly modern since 1715” and trade heavily on Martell’s French heritage.

Ads will appear in national newspaper supplements and high-end glossy magazines including GQ, The Spectator and National Geographic.

The campaign is aimed principally at men aged 35-plus who are existing Cognac drinkers.

Head of marketing Chris Seale says: “Our new advertising campaign gives Martell the opportunity to showcase the blend of old and new which is at the heart of the brand, in an appealing and engaging way.”

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