Global campaign for Stormhoek

07 November, 2008

The Stormhoek South African wine brand is to launch a new global marketing campaign which will include “innovative global retailer events”.

The campaign launches in the next few days and will also include support of social causes and foundations, community events, viral online marketing and the first ever SMS campaign for the brand in the UK.

There will also be specific focus on Valentine’s Day in 2009.

The overall campaign focuses six “life beliefs” featured on the Stormhoek back label: “be passionate”, “love”, “dream big”, “be spontaneous”, “celebrate” and “change the world or go home”.

Stormhoek owner Bernard Fontannaz said: “This is not mission, vision, values territory. It’s about real drives, passions and beliefs.

“It’s the stuff that makes the difference between success and failure, because this brings people together in all aspects of human life.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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