The campaign launches in the next few days and will also include support of social causes and foundations, community events, viral online marketing and the first ever SMS campaign for the brand in the UK.
There will also be specific focus on Valentine’s Day in 2009.
The overall campaign focuses six “life beliefs” featured on the Stormhoek back label: “be passionate”, “love”, “dream big”, “be spontaneous”, “celebrate” and “change the world or go home”.
Stormhoek owner Bernard Fontannaz said: “This is not mission, vision, values territory. It’s about real drives, passions and beliefs.
“It’s the stuff that makes the difference between success and failure, because this brings people together in all aspects of human life.”