Aberdeenshire-based Brewdog is facing the threat of a Portman order warning retailers not to stock its Riptide stout and Punk IPA brands, after refusing to alter some of the wording on the packaging.
Now, Brewdog has accused Portman of adopting a “nanny-state mentality” and “picking on companies that pose a threat to the larger drinks companies which make up the industry body”.
Managing director James Watt said: “Portman has some admirable aims – if you can dig out the pseudo-novo-chic, management speak of their over-priced, consultancy-indulgent policy statements – but their execution lacks focus, common sense and a basic understanding of the industry they attempt to police.”
He also said Portman was “completely out of touch with our society”.
He added: “What Portman also has to remember is that Brewdog is incredibly successful in the US and Sweden, both of which account for more sales than in the UK, and that our ethos, which includes the labelling, is part of what makes us a success story – even in these difficult times.”