Black Tower launches festive competition

18 November, 2008

Reh Kendermann is giving Black Tower customers the chance to win a holiday in Tenerife or one of 500 DVD goody bags in a festive neck collar promotion.

The competition’s first prize is a holiday at a four-star hotel in Tenerife’s Playa de las Americas, while 500 runners-up will win goody bags including DVDs of the film My Best Friend’s Girl, starring Kate Hudson, Jason Biggs and Alec Baldwin.

The collarette will be on 75cl bottles of Black Tower Pinot Grigio, Rivaner, Rosé and Dornfelder Pinot Noir.

Reh Kendermann managing director Nik Schritz said: “Black Tower continues to demonstrate its value as a dynamic, must-stock brand with high, guaranteed rate of sale. This promotion will help to drive the brand even further forward and provide effective sales support throughout the Christmas and New Year period, and into spring next year.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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