Black Tower launches festive competition

18 November, 2008

Reh Kendermann is giving Black Tower customers the chance to win a holiday in Tenerife or one of 500 DVD goody bags in a festive neck collar promotion.

The competition’s first prize is a holiday at a four-star hotel in Tenerife’s Playa de las Americas, while 500 runners-up will win goody bags including DVDs of the film My Best Friend’s Girl, starring Kate Hudson, Jason Biggs and Alec Baldwin.

The collarette will be on 75cl bottles of Black Tower Pinot Grigio, Rivaner, Rosé and Dornfelder Pinot Noir.

Reh Kendermann managing director Nik Schritz said: “Black Tower continues to demonstrate its value as a dynamic, must-stock brand with high, guaranteed rate of sale. This promotion will help to drive the brand even further forward and provide effective sales support throughout the Christmas and New Year period, and into spring next year.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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