MARKET MONITOR A graphic guide to the off-trade

14 November, 2008

Nine out of 10 Britons are happy and 70% are optimistic about the future, according to a survey by the National Social Marketing Centre. The poll was carried out in August, when the credit crunch was already hitting the housing market but before the full-scale banking crisis hit in September and October. It found that people in higher social grades and on higher incomes are more likely to say they are happy and optimistic - as are women, young adults and the oldest age group, people in good health, and people who are married or cohabiting.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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