Admiral's Ale scoops prestigious title at IBC awards

14 November, 2008

A British beer has once again been crowned the International Beer Challenge's Supreme Champion, despite strong global competition.

Admiral's Ale from St Austell in Cornwall scooped the prize of winning beer 2008 at the IBC awards ceremony in London, held in association with O LN.

Judge Jeff Evans said: " Admiral's Ale

was the clear favourite .

It shone

in terms of balance, drinkability and wonderful, fresh flavours. "

Judges also loved the "fun and informative" packaging with its

modern Nelson cartoon and details about the beer.

Evans said: "The bottled beer market has never been better. Standards

have risen dramatically during the 12 years that the IBC has been running .

"Judges were particularly impressed this year by the advances made by British brewers, who have closed the gap with counterparts in countries such as Belgium and the USA

."

See

pages 33-36 for the winners in full.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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