Inbev beer sales down in UK

14 November, 2008

Belgian brewing giant Inbev sold 5.3% less beer in the UK in the third quarter of 2008 against a year earlier, according to its latest results.

The Stella Artois firm said the decline was in line with the UK industry. Overall volume sales were 1.9% up, with Stella and Beck's

contributing an 8.1% increase.

Inbev said its decision to "put greater focus on and investment in


brands has produced encouraging results".

Chief executive

Carlos Brito said: "Our commitment to top-line growth and disciplined cost management remain key priorities for achieving sustainable long-term results.

"We believe we are equipped for the coming challenging economic environment.

"Not only has the beer business generally shown resilience in tough times, but we also operate with a lean structure with great geographic diversification between merging and developed markets."

Inbev said the merger with Anheuser-Busch was on track for completion by the end of the year.

A TV ad

shot in the style of 1960s

French cinema has been launched for Stella Artois 4% , with the message: "Stella Artois 4%. Triple filtered with a smooth outcome". The

ad follows a national outdoor campaign and is supported

by a targeted press campaign.

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