Inbev beer sales down in UK

14 November, 2008

Belgian brewing giant Inbev sold 5.3% less beer in the UK in the third quarter of 2008 against a year earlier, according to its latest results.

The Stella Artois firm said the decline was in line with the UK industry. Overall volume sales were 1.9% up, with Stella and Beck's

contributing an 8.1% increase.

Inbev said its decision to "put greater focus on and investment in

fewer

brands has produced encouraging results".

Chief executive

Carlos Brito said: "Our commitment to top-line growth and disciplined cost management remain key priorities for achieving sustainable long-term results.

"We believe we are equipped for the coming challenging economic environment.

"Not only has the beer business generally shown resilience in tough times, but we also operate with a lean structure with great geographic diversification between merging and developed markets."

Inbev said the merger with Anheuser-Busch was on track for completion by the end of the year.

A TV ad

shot in the style of 1960s

French cinema has been launched for Stella Artois 4% , with the message: "Stella Artois 4%. Triple filtered with a smooth outcome". The

ad follows a national outdoor campaign and is supported

by a targeted press campaign.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter