formats include 8x44cl and 12x40cl Magners Original can multipacks. The cider is also introducing a 4x33cl Magners Original bottle option to accompany the existing
four -for -three
offer on Magners Original and Magners Light 33cl long-neck bottles is also being launched. Magners hopes the deal
will "help drive trial and awareness of the Light brand in particular".
Brand manager Richard Barnes said: "We are always looking
on-shelf presence, especially during such an important period for the off-trade. It is vital
we listen to
customers and consumers alike and are then flexible enough to react quickly and offer more variety to our product portfolio.
"We have already secured strong distribution for these new SKUs and are convinced
grow their sales, while offering consumers compelling incentives
to purchase Magners
in the run-up to Christmas."