Stormhoek rolls out 'life belief' promo

14 November, 2008

South African wine brand Stormhoek is rolling out a marketing campaign that will include "innovative global retailer events".

Launching this week, the push will also include support of social causes and foundations, community events,

online marketing and the first

SMS campaign for the brand in the UK. There will also be specific focus on Valentine's Day in 2009.

The

campaign

will reveal six "life beliefs" featuring

on

back labels:

be passionate ,

love ,

dream big ,

be spontaneous ,

celebrate

and

change the

world or go home .

Stormhoek owner Bernard Fontannaz said: "This is not

about values territory. It's about real drives, passions and beliefs.

"It's the stuff that makes the difference between success and failure, because this brings people together."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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