Launching this week, the push will also include support of social causes and foundations, community events,
online marketing and the first
SMS campaign for the brand in the UK. There will also be specific focus on Valentine's Day in 2009.
will reveal six "life beliefs" featuring
be passionate ,
dream big ,
be spontaneous ,
world or go home .
Stormhoek owner Bernard Fontannaz said: "This is not
about values territory. It's about real drives, passions and beliefs.
"It's the stuff that makes the difference between success and failure, because this brings people together."