Stormhoek rolls out 'life belief' promo

14 November, 2008

South African wine brand Stormhoek is rolling out a marketing campaign that will include "innovative global retailer events".

Launching this week, the push will also include support of social causes and foundations, community events,

online marketing and the first

SMS campaign for the brand in the UK. There will also be specific focus on Valentine's Day in 2009.

The

campaign

will reveal six "life beliefs" featuring

on

back labels:

be passionate ,

love ,

dream big ,

be spontaneous ,

celebrate

and

change the

world or go home .

Stormhoek owner Bernard Fontannaz said: "This is not

about values territory. It's about real drives, passions and beliefs.

"It's the stuff that makes the difference between success and failure, because this brings people together."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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