Bordeaux's CIVB keeps ball rolling

14 November, 2008

Bordeaux's CIVB is

staging its "ch‚teau" ad campaign for the third year running.

The body has unveiled a £1 million ad campaign which is to run in

lifestyle magazines,

national press and

on posters

with the strapline: "Some offer you just a drink. Others offer you a ch‚teau."

It aims to reach more than 3 million ABC1 "sociable wine drinkers" aged between 30

and 50.

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