Campo Viejo gains £1m ad campaign

14 November, 2008

A £1 million advertising campaign for the off-trade's best-selling Rioja, Campo Viejo, has begun.

The outdoor campaign, targeted at London and the south east, features ads at train and tube stations, on roadside billboards and on the 46m banner above London Bridge station.

Ads will appear on 33 taxis for six months, as well as on receipts and undersides of the fold-away seats.

A national online campaign including banners, skyscrapers and leader boards on consumer websites , will reach more than 8 million consumers .

The campaign continues Campo Viejo's claim to be a "Rioja like no other" - "modern, progressive and approachable", the producer said.

Pernod Ricard UK's head of marketing for wines, Annabelle Kuhn, said: " This heavyweight campaign supports the fact that we're committed to building brands that will succeed in the long term."

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know