La Gioiosa targets fizz drinkers

14 November, 2008

Italian wine brand La Gioiosa is introducing revamped packaging for its Prosecco Spumante Brut.

The new look, which includes a matt gold foil capsule and redesigned label, emphasises the brand's "premium credentials and heritage", according to Lewis Jones, marketing director of UK agent D&D Wines International.

"In today's market conditions, as consumers trade down from Champagne to other sparkling wines, La Gioiosa Prosecco Spumante offers fantastic value for money at £7.49 ," he said.

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