United Schnapps up Godfrey's

14 November, 2008

United Brands has added Godfrey's Schnapps to its portfolio of premium spirits.

The Southampton-based distributor aims to focus on developing the

brand "as a key player in the specialist drinks market", according to a spokesman.

Godfrey's Schnapps is available in seven variants - original flavours peach and apple, and newcomers butterscotch, vanilla, banana, cherry and chocolate spice.

Managing director Rob Preston said: "We are delighted to be working with Godfrey's as we feel it has enormous growth potential due to

its superior quality and versatility as a drink."

Godfrey's Schnapps is based on

an 80-year-ol d family recipe which is said to take its inspiration from the tradition

of wine making and fruit distillation originating from the Valencia region

of Spain.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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