United Schnapps up Godfrey's

14 November, 2008

United Brands has added Godfrey's Schnapps to its portfolio of premium spirits.

The Southampton-based distributor aims to focus on developing the

brand "as a key player in the specialist drinks market", according to a spokesman.

Godfrey's Schnapps is available in seven variants - original flavours peach and apple, and newcomers butterscotch, vanilla, banana, cherry and chocolate spice.

Managing director Rob Preston said: "We are delighted to be working with Godfrey's as we feel it has enormous growth potential due to

its superior quality and versatility as a drink."

Godfrey's Schnapps is based on

an 80-year-ol d family recipe which is said to take its inspiration from the tradition

of wine making and fruit distillation originating from the Valencia region

of Spain.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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