Christmas pretzel range from Penn

14 November, 2008

Intersnack is rolling out a new Christmas range for its pretzel brand Penn State.

Among the newcomers

are Salt & Pepper star-shaped pretzels and a selection tray containing

mini stars,


Cheese &

Chive mini pretzels and cheese -flavoured waffles.

A range of 300g sharing bags will also be introduced in three flavours - Original Sea Salted, Sour Cream & Chive and Sweet & Spicy Salsa.

Penn State was relaunched in June with new-look packaging and a heavyweight TV ad campaign.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know