Top Tip

14 November, 2008

Availability is the most obvious and yet critical component for success at Christmas. We know that if shoppers cannot find their preferred brand of spirits, 46% will not buy a different brand or variant. Furthermore, 11% of wine and spirits shoppers would leave the store to buy elsewhere if their preferred brand wasn't available . So keep products visible and in stock - any out-of-stocks will lose valuable custom.

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Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


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