Top Tip

14 November, 2008

Availability is the most obvious and yet critical component for success at Christmas. We know that if shoppers cannot find their preferred brand of spirits, 46% will not buy a different brand or variant. Furthermore, 11% of wine and spirits shoppers would leave the store to buy elsewhere if their preferred brand wasn't available . So keep products visible and in stock - any out-of-stocks will lose valuable custom.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know