is targeting specialist off-trade outlets and style bars with a Caribbean rum that is unusually bottled straight from the barrel at 45% abv .
Havana Club Cuban Barrel Proof is a
master distiller José Navarro . It is aged for an average of 10 years, before finishing in young oak for a woody aroma.
Vastimil Spelda, marketing director for spirits at Pernod Ricard UK, said: "It is perfect for short, stylish cocktails such as the
old- fashioned or
presidente which bring out the smoky flavours of the rum.
"It's equally as good as a slow sipping rum served neat, or on the rocks."
It has an rrp of £35.99